Salhan Accountants

Salhan Accountants is a multi-award-winning Birmingham accountancy firm offering expert financial services and strategic insights to businesses of all sizes and structures. Directed by Anjulika Salhan, a FinTech entrepreneur, they have been a longstanding client of Gunning Marketing, and we have supported them with a range of content requirements across their business portfolio.

Since we started working with Salhan, we have regularly been tasked with creating customer-facing content that cuts through the competitive landscape and delivers effective messaging and the right story to the target audience. As a fast-moving, fast-paced company and a leader in innovation, Salhan needed a content partner that could quickly cut to the heart of what they were trying to achieve – and support them in developing marketing materials that would allow them to attain those goals.

One project involved launching new accounting software called Xpert Technologies, which offered small- and medium-sized businesses a comprehensive software package covering everything from payroll to managing staff. For this, we supported in the creation of a range of marketing materials, including brochures, targeted emails and website copy.

Another project was U-Deliver, a specialist accounting and tax service Salhan established to serve the unique needs of delivery service providers and independent drivers. Again, we assisted in creating copy that would break through the competitive noise and effectively communicate what was being offered to the target audience.

We have worked on various other projects for Salhan over the years, including content creation for Salhan Accountants itself and for its parent company, System Holdings.

Salhan Accountants is one of the most fast-paced and innovative SME-focused companies operating in a competitive space. With our support, they have successfully launched and marketed a range of services and solutions that have helped them achieve significant growth.