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Featured Home
Great Copywriting Around Birmingham (& Why These Examples Work)
July 1, 2019
Check out these 5 examples of copy from around Birmingham - and find out what makes each so effective in…
Emotional Decision Making – and What You Can Learn from Virtual Reality
February 6, 2018
I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with…
Don’t waste money in Google Ads like this
August 22, 2016
I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read…
You Need to Ask this Question About Your Customers
June 13, 2016
This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it -…