Our Services

Brand and content strategy

What differentiates a company, product or service in its market? What’s the best way to communicate with different target audiences? How should a brand sound?

We help you answer these critical strategic questions.

Our services include articulating value propositions; defining personas and audience-specific key messaging; and codifying your tone of voice, so you make a consistent, impactful impression through your communications.

Our expertise also extends to content strategies, taking that strategic brand work and defining the best way to seed it through blog posts, thought leadership, case studies and more. And when you’re ready to execute that strategy, we’re here for you, too – across web, content, reports and collateral.

Value propositions
Personas
Tone of voice
Content strategy

How we add value (according to clients)

When we started working with Gunning Marketing, our goal was to raise awareness among our members and the wider manufacturing industry of the valuable role ALFED plays. From the outset, they clearly grasped the aluminium industry and what we needed to do to achieve our goal. They provided valuable strategic input at every stage, with prompt support that drove projects forward. We’re now communicating with greater clarity and effectiveness, and are reaping the benefits as an organisation.

Tom Jones, CEO, Aluminium Federation

I have read over the branding document several times and shared it with my team. I have to be 100% honest, I don’t want to change anything. Should I be changing something? I don’t want you to think I am not taking it seriously, but I love everything you have written. I am extremely impressed by your ability to capture what I told you and write it so perfectly. I wish I could have done that!

Zoe Flaherty, Director, The Language Grid

Gunning Marketing are experts at crafting exceptional copy that meets and exceeds a company’s business goals. Understanding the path to success, Anna and the team go above and beyond to lend value and knowledge to the project – resulting in highly effective content strategies that make an emotional connection with the target audience. The result is measurable action and a clear return on investment.

Jo Medlicott, Account Director

We loved the branding and what you’ve done. It’s the words we’ve been using for the last 12 months, but in a way we never thought to string together.

Max Hayward, Aesthetic Nurse Software

Sharp on proposition development, creative and very astute with technical writing, Gunning Marketing covers all bases with great copywriting. Content is a real strength, and many times they’ve weaved a great article from a technical aspect or interesting angle – always directly positioned for the relevant persona. They’re a true pleasure to work with.

Simon Jolly, Creative Director, Cognition

Featured case studies

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